Online Slots Market Witnessing a Rise of Franchise Dominance

By Simon Eddy.

The online slots market was once defined by its incredible variety, with thousands of different titles for players to choose from in a vast array of genres. That’s still the case, but there’s also a new trend that has crept in over the last few years.

Recently, there has been an exceptional rise in slots franchises, with developers seeking to capitalize on their top titles. This has proven to be a lucrative idea, and now most of the leading studios are trying to expand their biggest hits.

Three Slot Machines

Various Huge Franchises Dominating Slots List

There are a few franchises in the slots market that are reigning supreme above all others. The Big Bass series, for instance, is one that keeps expanding and attracting more players. Of the casino slot games from Paddy Power, these games stand out and are always listed near the top of the page. One of the most recent offerings is Big Bass Boxing Bonus Round, which takes the fishing theme to new extremes by having the bass face off against boxers in the ring.

There are various other franchises that have helped lead this craze, with Age of the Gods another well-known offering. There are more than 30 games in the series, with most of these in the slots market. What’s interesting about this franchise is that it has spilled out into the live casino category as well, with Age of the Gods Roulette Live. This game has been hugely popular, and highlights how important it is for developers to boost their top franchises as much as possible.

Taking Inspiration From Other Forms of Entertainment

Slot developers have taken this winning franchise formula from other forms of entertainment, where producers have long realized that familiarity sells. The best place to see this in action is the movie industry, where there are various long-running series that keep attracting viewers. The Fast and Furious franchise is one of the top examples, with 11 movies in the universe to date.

There are countless other franchises that have thrived from this model as well. Indeed, the greatest commercial successes in the film industry are those that continue past offerings. The James Bond, Avatar, and Pirates of the Caribbean movies have all been massive money makers. Along with appealing to people who enjoyed the previous pictures, new films serve to attract new viewers to past offerings as well.

Film producers have shown that spinoffs of popular movies work well, too. A common strategy in today’s entertainment market is to make television spinoffs of hit movies, often focusing on minor characters and building the universe more. Streaming services have helped this model grow seamlessly, with viewers able to access related films and series in the same place.

The franchise model is well and truly in full effect in the online casino industry, and it is working well. There’s a strong argument to suggest that developers should always look to build upon their greatest hits. This can be done by offering sequels and spinoffs that come with slightly different themes.

IMAGE CREDIT: Pixabay.com

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