Esports World Cup 2024 Ad on the MSG Sphere Arena in Las Vegas

By Artur of

The Esports World Cup 2024 ad was shown at the MSG Sphere arena in Las Vegas. Its price is simply amazing.  On the evening of April 22, all residents and guests of sunny Las Vegas could see a huge advertisement for the Esports World Cup 2024 on the currently extremely popular MSG Sphere, which is a huge LED sphere. This advertising integration is designed to draw attention to one of the main eSports events of the coming summer, namely the Esports World Cup 2024 series of competitions.

Esports World Cup 2024

In this article, you will learn about the iconic advertising of the Esports World Cup 2024 on MSG Sphere, what is special about the tournament itself, as well as why the spherical arena itself is so popular and the approximate cost of such advertising integration.

Advertising Esports World Cup 2024 — a rare guest from the world of esports on MSG Sphere

The organizers of the Esports World Cup 2024 clearly want to attract attention to their LAN tournament from both the esports audience and viewers who barely follow esports or do not know about its existence at all. MSG Sphere was chosen for advertising, and for a reason. After all, at a minimum, EWC 2024 was one of the first events that was advertised in this arena.

In a promotional video, the Esports World Cup Foundation presented the impressive prize pool for the competition. Iconic representatives of the esports world also took part in the advertising, making it trending on csgo trading sites all over the Internet. So Dota 2 was represented by Quinn, NiKo was chosen as the representative of Counter-Strike. Esports fans and ordinary passersby could see Faker from League of Legends and Bugha from Fortnite. In total, about twenty famous esportsmen starred in the advertisement, each of whom reached heights in their game.

What is special about the Esports World Cup 2024?

The Esports World Cup 2024 is more than just individual game tournaments. It features a unique “cross-game competition structure,” where the world’s best esports athletes will battle it out in 19 different video game titles. From fan favorites like Counter-Strike and League of Legends to fighting games and strategy titles, the EWC promises something for every esports enthusiast.

But the EWC isn’t just about crowning individual champions. It also features a groundbreaking Club Championship. Here, participating esports organizations compete for a slice of the prize pool, adding a whole new layer of strategy and team spirit to the event.

This ambitious event is more than just competition. The EWC aims to be a celebration of gaming and esports culture. Fans can expect a full calendar of entertainment inspired by the world of video games, creating an unforgettable experience for both in-person and online audiences.

Here are some key highlights of the EWC 2024:

  • Dates: July 4th to August 24th, 2024
  • Location: Riyadh, Saudi Arabia
  • Prize Pool: Over $60 million (largest in esports history)
  • Games: 20 events across 19 different video game titles
  • Competition: Individual game championships and a Club Championship

The EWC 2024 promises to be a landmark event, pushing the boundaries of esports and solidifying its place as a major global sport. With its massive prize pool, diverse game selection, and innovative Club Championship, the EWC is sure to capture the imagination of gamers worldwide.

Esports World Cup ad on the Sphere in Las Vegas

MSG Sphere popularity and approximate cost of advertising integration

The MSG Sphere, a groundbreaking project by Madison Square Garden Entertainment Corp., is not just another venue — it’s a technological wonder, a beacon of innovation, and a testament to the boundless possibilities of architecture and entertainment. Situated in Las Vegas, a city known for pushing the boundaries of spectacle, the MSG Sphere takes the concept of immersive experiences to an entirely new level.

From the moment you lay eyes on the MSG Sphere, its futuristic allure is undeniable. Rising 366 feet into the sky, this colossal orb dominates the Las Vegas skyline, commanding attention with its sleek, reflective exterior. But it’s not just the exterior that captivates; step inside, and you’ll find yourself transported to a realm where reality and imagination blur seamlessly.

Designed by Populous, the Sphere stuns with its perfect sphere shape, clad in 168,000 square feet of high-definition LED panels. This exterior transforms into a mesmerizing canvas, capable of displaying vibrant visuals and captivating content.

Stepping inside the Sphere is like entering another world. The 17,000-seat venue boasts the world’s largest high-resolution LED screen, wrapping around the entire interior. Combined with a 170,000-speaker sound system and innovative haptic technology embedded in the seats, the Sphere promises an unparalleled level of immersion for concerts, shows, and events.

The scale of the advertising itself also deserves attention. Nobody directly names the exact cost of advertising on MSG Sphere, but advertising agencies estimate the approximate cost of a day of advertising on the sphere at $450,000. Thus, MSG Sphere clearly aims to compete with Times Square in New York for the title of the best advertising platform in America, given the number of visitors to Las Vegas.


Advertising Esports World Cup 2024 has become a landmark phenomenon in the world of esports and advertising integrations. The Saudis spared no expense on extremely expensive advertising to attract as much attention as possible to their major LAN tournament from a wide variety of audiences. MSG Sphere once again confirmed its status, albeit risky from a financial point of view, but an extremely iconic structure.


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