By Adam Gray.
Recent progress of artificial technology is transforming numerous fields of business, including many creative sectors. Its impact is being felt in casino game development as well, with automation being used in various forms to improve the user experience or decrease costs and manpower. With this in mind, it’s fair to ask how far this trend will go and will the largest game development companies like NetEnt completely outsource the job to the machines.
Overview of Machine Learning Algorithms and Their Capabilities
Machine learning methodologies allow machines to make their predictions based on a huge number of examples they were previously exposed to. This approach is continuously refined, and some of the latest algorithms are becoming sophisticated and accurate. As a result, they are increasingly finding applications in the online gaming industry, where they are being deployed in multiple roles.
While those algorithms may not be truly intelligent, they are impressive when there is a need to detect patterns in huge datasets and make accurate predictions. As the algorithm is trained and fine-tuned, it can become even more efficient at specific tasks. This is why technologies based on this concept are self-improving and hold great potential for commercialization in numerous spheres, not the least in online gambling.
AI and iGaming – How Automation Can Be Used in the Online Casino Industry
Thanks to a high volume of interactions with users and the corresponding abundance of data that can be used for AI training, online gambling is one of the business sectors that were the most enthusiastic to embrace AI technology. Introducing smart technology can significantly improve the way game development companies are planning, creating, and deploying games while at the same time streamlining business operations.
Some of the applications of machine learning in the iGaming sector are directly aimed at user interaction, while others happen in the background and affect how the games work. In either case, automation brings tangible benefits for game providers and players, so there are strong incentives to continue integrating AI modules into game tech. For example, AI-based analysis can identify the most likely users to click on an ad promising $100 no deposit bonus codes 2023 Australia.
Examples of AI-assisted Improvements in Online Gaming
Despite the fact that commercial deployment of AI tools is still in the early stage, leading game studios are already using them with a lot of success to boost various aspects of their operations. The examples of savvy use of machine learning in the gaming industry are becoming more common, and they mostly pertain to the following areas.
Prevention of Cheating
Ensuring the integrity of games is the precondition for maintaining the trust of the players, so gaming providers are doing their best to identify cheaters and minimize their impact on the ecosystem. AI technology can help in this regard, both by improving the verification procedures and by spotting suspicious patterns of activity that may indicate cheating.
Better Customer Service
AI-powered chatbots have an almost uncanny ability to converse with humans in natural language and answer questions in a nuanced and accurate manner. Customer service automation is one of the most obvious ways for online casinos and betting sites to leverage artificial intelligence and deploy chatbots to replace human agents and game developers. Bots are always available to receive feedback and answer requests for technical support.
Analyzing Vast Quantities of User Data
Companies that understand users can adjust their planning and make better strategic decisions. Since every action by a player on an online gaming site leaves a digital trace, the only problem is how to make sense of this ocean of data and distill actionable insights for game developers. AI algorithms can be customized to search for specific answers and predict potential threats, which makes them extremely valuable as the iGaming industry continues to grow and diversify.
Promoting Responsible Gambling
Recognizing the signs of addictive gambling and providing a timely intervention is imperative for modern online casinos. While efforts in this direction predate the use of artificial intelligence, they are greatly aided by the extra processing power of machine learning. Any instances of behavior that indicate compulsive gambling can be automatically flagged, and these accounts restricted until direct contact is established and the appropriate assistance can be rendered.
Virtual Reality Games
Many experts believe that VR gaming is the future and that pretty soon, we could be placing bets in virtual casinos. In this environment, there will be even more data to crunch, and AI modules will have even more space to interact with customers. Game development companies might also explore the possibility of letting artificial intelligence develop parts of VR games, thereby shortening the time needed to release new titles in the metaverse.
How Are iGaming Companies Reacting to AI Technology Boom
It’s clear that AI adoption is transforming customer-facing businesses, especially those based on processing information, such as online casinos. So far, companies in this sector are mostly jumping on the opportunity to use this innovation for practical purposes. In fact, some of the most unique and interesting applications of artificial intelligence occurred in the iGaming sector, with specialized solutions developed specifically for this purpose.
On the other hand, some game developers might fear that AI is reducing their job security. At the very least, it’s logical to expect profound changes in skills and talents that top game studios are recruiting for. The emphasis might be less on data analysis and coding and more on the creative development of AI games and interesting storylines. In the long run, more extensive automation is inevitable in this sector, and now is a great time to start preparing for the AI-powered future.
Will Casino Games Be Developed by AI Algorithms in the Future?
At this point, AI algorithms aren’t yet capable of independently developing high-end software for slot machines or playable apps for casino sites. Despite the increased use of AI in gaming, we are not at a point where top studios such as NetEnt are prepared to release artificially developed products with minimal human oversight. Experienced game creators and software engineers are still essential to the entire process and likely will always be. If you are wondering, will NetEnt games become artificially developed iGaming A.I trends imply this won’t happen any time soon.
However, things might change at some point. The artificial intelligence of the latest generation (i.e ChatGPT, Bing) has demonstrated an impressive capacity to produce code based on natural language instructions. Low-level programming jobs in the iGaming sector are already being outsourced to AI, so it’s not out of the question that soon, new games might be produced by machines.
AI Trends in iGaming to Watch in 2023 and Beyond
Over the past several months, powerful tools based on machine learning algorithms have become commercially available. To some predictions, it shouldn’t be long before the next generation of AI bots arrives. 2023 has already been the year of artificial intelligence, and there are several trends relevant to the gambling sector that are shaping up. Here are some of the most interesting sub-fields where AI technology could play a larger role in 2023.
- The Rise of Generative AI – New tools based on the transformer architecture can produce text or images that nearly match the quality of human-made content, which unlocks a lot of possible uses in casino gaming and video game development.
- Pathfinding and Player Experience Shaping – AI can be used to quickly and affordably test the quickest paths to complete a game and identify any choke points where players might get stuck and lose interest.
- Detecting AI-powered Bot Accounts – Online casinos are constantly trying to find and eliminate fake accounts. They can do this more decisively by letting AI examine and compare user activity data to track records of known bot accounts.
- Interactive Variable Dialogues – A persistent challenge in game development is how to keep the games interesting without increasing complexity, and AI modules that spontaneously generate dialogue based on user input provide a good way to balance those needs.
We are witnessing a rapid expansion of AI in gaming, with effects that benefit all stakeholders. It may be too early to predict how fast this process will be. Still, it’s already evident that automation will become an even more integral part of the business model for online gambling companies. For better or for worse, the bots are here, and we might as well get used to the idea of AI games.